This is true for every creative craft. When wedding planning, I was really co-designing a day with other creatives. The vendors were the experts, and as their client, I really had to trust their expertise. I set the vision for the day and had to allow them to execute the fine details.
When writing a feature, or pitching a communications plan, or designing anything, the greatest challenge is meshing the client’s preconceived vision for the project with what we, as the experts, really know will serve them and their goals on the highest level.
A great example is when I approached my wedding florist and said I wanted garden roses and baby’s breath in the floral designs. As a client, I walked in convinced I was the florist and having XYZ flower was the best way to achieve the soft, feminine and intimate vibe I was imagining in my mind. My florist exercised her expertise by explaining that baby’s breath smelled like ass and garden roses were ridiculously expensive. But she heard me, and recognized my vision the overall vibe I wanted. She showed me in the store how she, as the expert, could pick the roses at their largest point of blossom, and incorporate intricate, antique-tinted hydrangeas and wispy larkspurs. She invited me in and explained her process.
She guided me to a better decision, and after surrendering control as a client to her and her expertise, I wound up with a greater, more beautiful end product that still honored my original vision.
As creatives, that is our charge with clients to:
1. Listen and identify with their vision, and;
2. With your expertise, guide them and welcome them onboard to your process and how your process will serve their vision on the highest level.
Whew, y’all. It’s hard sometimes! I really love all that this post has to say about creating what you want vs. what the client want & what sells. Of course, if you find yourself attracting a bunch of clients who are totally opposite of you in taste, it may be time to reevaluate what clients you take on and what vibes you’re putting out there about your business and style.
Fortunately for me, I have really cool clients that are super easy to work with. I just wrapped up my final graduation announcement of the season, and I think it’s my favorite thus far.
If you want to work with me…to design business logos/digital art, birthday invites, announcements, etc. feel free to email me at firstname.lastname@example.org!